Our Privacy Policy

Tennessee Trust Realty

Effective Date: January 1, 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Tennessee Trust Realty ("we," "us," or "our") does not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

1. Information We Collect

We collect the following types of information when you interact with our website, services, or communication platforms.

Personal Information

• Name

• Email address

• Phone number

• Physical or mailing address

• Property information related to buying or selling real estate

• Payment information when you purchase services or request transactions

• Opt-in records and timestamps for communications (SMS, email, etc.)

Non-Personal Information

• IP address

• Browser type and device information

• Website usage patterns and analytics

• Cookies and tracking technologies

Customer Communication Data

• Records of inquiries and service requests

• Appointment scheduling details

• Property showing requests

• Transaction history and service records

• Feedback or survey responses

2. How We Use Your Information

We use collected information for the following purposes:

• Providing real estate brokerage services

• Responding to property inquiries and requests for information

• Scheduling showings, consultations, and appointments

• Processing transactions and payments

• Communicating regarding listings, market updates, or requested services

• Sending appointment reminders and transaction updates

• Improving our website and marketing effectiveness

• Enhancing user experience and website functionality

• Maintaining records of communication preferences and consent

• Preventing fraud and ensuring security

Our CRM, marketing automation, and messaging systems may include platforms such as Go High Level and other real estate service providers to facilitate these services.

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By providing your phone number through our website forms or communication channels, you expressly consent to receive SMS messages from Tennessee Trust Realty.

By opting into our SMS messaging services, you agree to receive text messages related to our services, including:

• Appointment reminders

• Property updates

• Customer support messages

• Transaction or service notifications

Opt-In & Consent

• You will only receive messages if you have explicitly opted in

• We maintain timestamped records of all opt-in actions

• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state laws

Opt-Out Instructions

• You may cancel SMS notifications at any time by replying STOP

• You will receive a confirmation message and no further messages will be sent unless you re-opt in

• Opt-out requests are processed immediately

Message Frequency & Content

• Message frequency varies depending on your interaction with our services

• Messages will be related to the services or information you requested

• Promotional messages will only be sent with explicit prior consent

Help & Support

Reply HELP for assistance or contact us at:

Email: info@tntrustrealty.com

Customer support is available during normal business hours.

Carrier Information

• Standard message and data rates may apply

• Carriers are not liable for delayed or undelivered messages

• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers

SMS Data Protection Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors performing support services (such as messaging platforms or customer service providers) is permitted solely to deliver services requested by you.

All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

We maintain strict safeguards to protect SMS consent records and customer data.

4. Information Sharing & Disclosure

We do not sell, rent, or trade personal information.

Information may only be shared in the following circumstances:

Service Providers

• Technology vendors assisting with operations (CRM, website hosting, analytics, etc.)

• Payment processing platforms

• Messaging providers used to deliver communications you consented to receive

All service providers are contractually obligated to maintain confidentiality and data security.

Legal Compliance

We may disclose information if required by:

• Applicable law or regulation

• Legal process or court order

• Government or law enforcement request

• Protection of our legal rights

Business Transfers

If Tennessee Trust Realty undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction but will remain protected under this policy.

Text messaging opt-in data and consent records are excluded from these transfers except when required to maintain messaging services.

5. Data Security

We maintain commercially reasonable safeguards to protect personal information including:

• Encryption of sensitive data

• Secure server environments

• Restricted access controls and authentication

• Routine system monitoring and updates

• Employee data protection training

• Backup and disaster recovery procedures

• Breach notification processes in accordance with applicable laws

While we strive to protect your information, no online transmission or storage method is 100% secure.

6. Cookies & Tracking Technologies

Our website uses cookies and related technologies to:

• Analyze traffic and user behavior

• Improve website functionality

• Remember preferences

• Measure marketing performance

You may disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

7. Your Rights & Choices

You have the right to:

• Access the personal information we hold about you

• Request corrections to inaccurate information

• Request deletion of your personal data where permitted by law

• Unsubscribe from marketing emails

• Opt-out of SMS messages by replying STOP

• Withdraw consent for communications at any time

To exercise these rights, contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites or services. Tennessee Trust Realty is not responsible for the privacy practices of those external sites.

We encourage users to review the privacy policies of any third-party websites they visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal requirements or operational changes.

The most current version will always be available on our website with the updated effective date.

10. Contact Information

If you have questions regarding this Privacy Policy or your personal data, contact us:

Tennessee Trust Realty

Phone: 865-801-6027

Email: info@tennesseetrustrealty.com
Website: https://tennesseetrustrealty.com